An Epic Swindle - Brian Reade

Over the last few days I have been reading the very good book An Epic Swindle by Brian Reade and was interested in the following couple of snippets regarding Liverpool's previous relationships with sponsors:

"Back in 1979, under the stewardship of Peter Robinson and John Smith, Liverpool became the first English club to have sponsors' names on their shirts, after a deal was sealed with Hitachi....

It was small wonder some sponsors left. An executive at one former sponsor found after the deal was over that his firm had been entitled to have an end-of-season game on the Anfield pitch. When he asked why he hadn't been told about the perk, the answer was: 'Well, you never asked us'".